Friday, February 28, 2014

International Harvester Coca Cola Truck - 1939

This over-sized (7.5" x 4") advertising postcard touts the new International D-300 COE (cab-over-engine) delivery truck.

In 1939, International Trucks introduced its all steel Metro body styling, offering a very attractive design look and feel. The appearance was very smooth with no projecting fenders or corners. Some people commented that the appearance resembled a “loaf of bread”. The large flat sides and rear end design offered an abundance of advertising space which store merchants thoroughly enjoyed for their business. 

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