Old Ox Cart Ale - Standard Brewing Co.

The Standard Brewing Company was founded in 1889 as an ale brewery.  It was originally located at 10 Cataract Street in Rochester, New York.  By the time of prohibition, the brewery's capacity was 30,000 barrels per year.

After repeal, Standard reopened at 436 Lake Avenue, the previous location of the Flower City Brewery.

In 1956, as a result of competitive pressures, Standard Brewing entered into a merger with its local rival, Rochester Brewing Company.  The consolidated firm was renamed the Standard-Rochester Brewing Company and continued in operation at Rochester's plant at 770 Emerson Street until the brewery ceased operation in 1970.

This Is The Place for Me

Postmarked 1913, the card has a trademark TB in a circle. Could be an early Tichnor Brothers who began publishing  in 1912. Seven years later, the 18th Amendment was ratified, no doubt because of folks like this!

From Desert to Oasis

Uncle Sam hitching a ride on the Bacardi bat to get away from the "dry" U.S.A. The document pinned to Florida is undoubtedly the 18th Amendment to our Constitution. One of my (many) personal favorites...the postcard, not the amendment!

Too Much!

Two different takes on drinking beer!

A couple of drinking themed cards from Theodore Eismann

(Theochrome 1908-1914) New York, NY and Leipzig, Saxony

Love his trademark!

These 2 look like they're from the movie "Reefer Madness"!