"The famous talking Mermaids, one of the most different and outstanding of the many attractions at the World's Most Unusual Drug Store--Daily bring fun and merriment to thousands of visitors to Webb's City in St. Petersburg, Florida - DON'T MISS THIS UNUSUAL FEATURE"
...unusual indeed! The mermaid thing might not have caught on, but James Earl "Doc" Webb's idea of an Express Line for "10 items or less" did!